Why Kinsta security is good for your WordPress agency’s business

Meeting online security standards has become increasingly complicated, especially for industries that operate under strict regulations. Keeping up with these requirements can be a constant challenge for WordPress agencies, turning simple tasks into time-consuming headaches.

But there’s a smarter way.

Agencies can cut through the complexity and streamline workflows by choosing the right managed hosting solution. Instead of getting bogged down in the technical side of security, they can rely on built-in protections to cover the essentials.

Kinsta’s advanced security features — like protection from distributed denial-of-service (DDoS) attacks, firewalling, free SSL certificates, and malware detection — and adherence to SOC 2 and ISO 27001 security standards help agencies protect their clients’ websites while providing a competitive edge. This makes it easier for agencies to offer the security their clients demand without needing to be experts in the fine print of compliance.

Let’s look at how Kinsta can help you offer security features with less hassle.

What security and compliance look like in 2024

In 2024, security and compliance are top priorities for clients in many industries. Agencies serving sectors like finance and education are expected to meet increasingly stringent demands to ensure their clients’ data stays safe.

At a minimum, many clients now expect industry-standard protections, including:

• ISO certifications: Globally recognized standards that demonstrate an organization’s commitment to data security and privacy. Compliance with ISO 27001, 27017, and 27018 standards, for example, ensures that the business follows best practices for information security management.
• Data encryption: Encrypting sensitive information in transit and at rest has become essential to protect against breaches and unauthorized access.
• DDoS protection: DDoS attacks are a growing threat, and agencies need to ensure that their hosting infrastructure includes strong DDoS mitigation to keep client websites online and secure.

Different industries have their own specialized compliance needs:

• Healthcare: Agencies working with healthcare organizations must adhere to Health Insurance Portability and Accountability Act (HIPPA) regulations, which safeguard patient information and ensure privacy.
• Finance: For financial institutions, Payment Card Industry Data Security Standard (PCI DSS) compliance is critical to protect customer payment information and avoid hefty fines.
• Education: Schools and universities must comply with Family Educational Rights and Privacy Act (FERPA), which protects the privacy of student records.

Agencies must be prepared to meet these requirements to win and retain clients in regulated industries. While no hosting provider can guarantee compliance with all of these standards, Kinsta supports the essential security features that allow for compliance.

Kinsta’s security features and certifications offer a competitive advantage

When clients prioritize security, agencies need more than just basic protection. They need a hosting solution that demonstrates expertise and trustworthiness. Kinsta’s security features and certifications provide this advantage.

With built-in protections, agencies can offer peace of mind to their clients. These features simplify compliance and give agencies a powerful selling point when attracting security-conscious clients.

Here’s a breakdown of some of the security features Kinsta provides.

SSL certificates, firewalls, DDoS protection, malware detection

Security is only as strong as its weakest link, which is why Kinsta offers an integrated suite of protections that cover multiple vulnerabilities:

• SSL/TLS certificates: An SSL certificate encrypts data as it moves between a user’s browser and a website, protecting sensitive information like personal data or credit card details. This is considered a best practice and a baseline expectation for clients today. Having SSL/TLS in place builds trust and helps agencies reassure clients that their data is secure from interception.
• Firewalls: A firewall acts as the first line of defense, blocking unauthorized access to websites and applications. Kinsta’s firewalls provide critical protection against hackers, malware, and other malicious traffic. This reduces the risk of breaches and downtime.
• DDoS protection: Distributed denial-of-service attacks are designed to overwhelm websites with massive amounts of traffic, leading to crashes and service interruptions. Kinsta’s DDoS protection ensures websites remain operational even under attack, which is essential for any agency managing high-traffic or high-stakes client websites.
• Malware detection: Proactively identifying and eliminating malware is key to preventing long-term damage. Kinsta’s malware detection scans for harmful software and takes action so agencies don’t have to.

These layers of protection work together to ensure client websites remain safe, secure, and reliable.

SOC 2, ISO certifications, GDPR, and CCPA

Kinsta’s commitment to security goes beyond the basics and independent auditors have confirmed that our platform and processes meet the rigorous demands of today’s compliance standards. Let’s go into that in more depth.

• SOC 2: Attestation of SOC 2 compliance confirms that Kinsta’s systems and procedures adhere to strict security, availability, and confidentiality standards. For agencies serving clients in finance, healthcare, or other regulated industries, SOC 2 compliance is a major advantage. It eliminates the need for in-depth technical explanations because clients can rest assured that Kinsta’s infrastructure meets the highest security standards.
• ISO 27001 (plus ISO 27017 and 27018): This internationally recognized certification demonstrates that Kinsta follows the best practices for information security management. ISO certification is essential for clients who need to know that their data is being handled responsibly, especially those in industries with legal data privacy obligations. It also helps build trust between the agency and the client.
• General Data Protection Regulation (GDPR): GDPR is a strict privacy and security law in the European Union. It requires that personal data be processed lawfully, transparently, and for a specific purpose. For agencies handling the personal data of EU citizens, GDPR compliance is essential. Kinsta’s platform supports GDPR requirements by ensuring data is handled responsibly and providing necessary features like data encryption and consent management.
• California Consumer Privacy Act (CCPA): CCPA is a comprehensive privacy law that gives California residents more control over their personal data. It mandates transparency regarding data collection and sharing practices. For agencies working with California-based clients or handling the data of California residents, Kinsta’s security features help meet CCPA compliance standards by safeguarding personal data and enabling the transparency required by the law.

These certifications and legal compliance frameworks streamline the compliance process for agencies and serve as powerful tools in client conversations. Instead of diving into complicated technical specifics, agencies can point to these recognized standards covering a wide range of security needs.

This makes it easier to build trust with clients while positioning Kinsta — and, by extension, your agency — as a reliable partner for safeguarding sensitive data.

How to communicate these security benefits to your clients

Communicating the value of security can be tricky for an agency. Clients want reassurance that their data is protected but don’t want to get lost in technical details. They might not understand the nuances of all that — nor should they need to.

The key is to frame Kinsta’s security features and certifications to align with a client’s goals, making it clear that your agency is ready to handle their compliance needs without overloading them with jargon.

One effective way to weave Kinsta’s certifications into your narrative is by focusing on trust and reliability. You can explain to potential clients that their website will be protected by tools meeting industry-leading standards. You can position Kinsta’s compliance certifications as seals of approval from third-party experts, assuring clients that their data security is in good hands.

You can also use Kinsta’s SSL certificates, firewalls, and DDoS protection as a value proposition for clients, particularly those in regulated industries. Highlight how these built-in protections save time and resources by eliminating the need for custom security setups or complex integrations. This positions your agency as a partner that understands compliance needs.

Instead of overwhelming clients with technical explanations, shift the conversation to how Kinsta’s security features support their business objectives. If you’re working with an e-commerce client, explain that Kinsta provides the capability to host PCI-compliant websites.

Your goal is to show clients that by choosing your agency and Kinsta as the hosting partner, they’re getting a complete package — a one-stop shop that prioritizes security and compliance.

Selling your service with Kinsta’s security story

Security is a critical factor in how clients choose their digital partners. As an agency, your ability to demonstrate a strong security foundation can make or break a deal. So adding Kinsta’s security measures to your sales pitch shows that you can offer more than hosting: You’re also providing peace of mind.

A good example of how this works is Bookswarm. This digital agency works with major publishing houses in the UK and needed a scalable and secure hosting solution. Bookswarm moved to Kinsta for several reasons, but the key driver was Kinsta’s proactive approach to security, which aligned with its need to protect sensitive publishing data and provide reliable, secure hosting for its clients.

By highlighting Kinsta’s 24/7 proactive monitoring and automated daily backups, Bookswarm reassured its publishing clients that their websites would stay secure and operational, even as traffic spiked during major book releases. This security-first approach allowed Bookswarm to differentiate itself from competitors and demonstrate its commitment to protecting client data.

You can adopt a similar narrative for your agency in the onboarding process. When pitching your services, focus on how Kinsta’s security measures, like free SSL certificates, malware detection, and DDoS protection, are already baked into the platform. This removes the burden on clients to invest in third-party security solutions or worry about the technical aspects of compliance.

Even after the onboarding phase, you can continue to build trust. Retaining clients depends heavily on consistent, reliable security performance. Kinsta’s proactive security measures are a key factor here. Features like automated backups ensure data is always recoverable, even in worst-case scenarios. Uptime monitoring and firewall protection further ensure that websites stay online and are protected from outside threats.

So, you’re not just selling a hosting service — you’re selling security, reliability, and trust. By incorporating Kinsta’s proactive approach to security into your agency’s brand story, you can offer clients exactly what they need.

Simplifying security and compliance workflows for your agency

Maintaining security and compliance while keeping workflows efficient is a common challenge for agencies. As security needs grow more complex and compliance standards tighten, many agencies are stuck in constant maintenance mode. Kinsta’s platform handles key security tasks and minimizes maintenance time, so your service offering remains reliable.

By entrusting Kinsta with these technical responsibilities, your agency can shift its focus to higher-level work, like enhancing client relationships, improving user experience, and optimizing SEO.

Summary

Managing security and compliance can be daunting for agencies, especially when working with clients in highly regulated industries. But with the right tools in hand, it doesn’t have to be. Kinsta’s comprehensive security features, from SSL certificates and firewalls to SOC 2 and ISO compliance, make it easy for agencies to meet strict client demands without complicating their workflows. This means less maintenance and more delivery of value-added services to clients.

With Kinsta as your hosting partner, you’ll simplify your security and compliance processes and build long-term trust with your clients.

Ready to streamline your workflows and offer your clients industry-leading security? Discover how Kinsta can elevate your agency today.

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