S4.让他人愿意采取行动

1.让对方有心理准备

1）.尽早提醒：目的性标题＋开门见山的开头。如果觉得太过生硬可以使用更间接一些的开头方式

Subject：Speeding Up the Progress of Chengdu Project

Dear Amanda

I was wondering if we could have some help from you to speed up the progress of Chengdu Project....

2）.提前口头打招呼：在需要对方花很多时间和经历帮你完成的事情上，最好提前打招呼让对方感觉到更被尊重，同时也可以探探口风看下结果，而且让他跟更加重视更加上心。

Subject: As discussed - Meeting with Chengdu Government Officials

Dear Amanda,

Thanks for speaking with me just now. As discussed, we would like to invite you to visit Chengdu in April and meet with some local government officials...

2.清晰无误的表达请求

1）. 显而易见（Apparent）

最后单独的段落: 即使是在缺乏耐心的快速扫描式阅读中，人们往往也会从文首文尾的位置去获取信息，最后单独的段落使得在这种情况下更容易被注意到。而且一般看到最后获取的信息往往也会印象最为深刻。

Dear Amanda,

目的意图 I was wondering if we could have some help from you to speed up the progress of Chengdu Project.

目前情况............

更多信息..............

请求 : We would be grateful if you could pay a visit to Chengdu in April. We can schedule a meeting.........

在文件末尾加上小标题：

一个软件测试团队的Team leader写给团队成员的邮件

Dear team members,

I just received some new requirements from the project owner and we need to re-prioritize our work.

具体原因.......................

更多信息......................

Your Actions Needed

• Finish designing the test procedures by May 7

• Complete the testing of MMS and LLS by May 15

• Present test reports and suggest software fixes by May 25

2）.明确具体（Specific）

a. 明确的行为（Actions）：使对方更加确定自己需要做的方向和内容

修改前： Could you please give us some suggestions on this problem?

修改后： Could you please advise what are some possible steps we can take or who else we can speak to?

修改前：Please give more priority to this issue

修改后： Please prioritize this issue and finish the testing by April 15

b.  明确的时间节点（Timeline）：使对方知道时间便于安排自己工作优先顺序，为避免太生硬可以使用更为委婉的措辞

• Please fill out these forms and send them back to us by Friday

• It would be great if we could hear from you by April 15

• If possible, could you let us have your comments before April 15

• We would be most grateful if you could pass on such information to your manager today

• If it's not too much trouble, could you please speak with Dr Parsons this week and let us know what she thinks?

c. 明确的理由（Reasons）

•   跟自己、自己团队或机构利益相关

    让对方分享一份中国企业在印度经营状况的报告

We would appreciate it if you could send us the report on Chinese companies doing business in India. We hope to have a better understanding of the competition in the Indian market and decide our market entry strategy

    让对方提交需要董事会讨论的项目建议书

Could you please let us have the proposal before May 20th? This will provide enough time for our GM to review it before our board meeting

•  跟对方利益相关

    让对方确认出席会议 

Could you please confirm your attendance before October 15? With your confirmation we will be able to reserve a seat for you

    让对方提交材料

I would appreciate it if you could fill out the forms and send them back to us by Friday, so that we could issue a Purchase Order to you

3）.开放灵活（Flexible）

如果请求不确定对方能完成的程度，或者怎么完成是最有利的时候给对方相对灵活的空间。

•Do you think we could replace the old equipment with a new one? I would be grateful for your approval to do so or any advice you may have

• I look forward to hearing your recommendations. I would also welcome any other information you think might be useful

4）.一步到位（Complete）

在给对方请求后，如果拿到肯定答复后可能会产生的后续多轮的沟通予确认，提前预见这些信息并一次性提供给对方，让对方能一次性的答复，避免后续来回的沟通和确认。

确认国外客户是否可以四月份来中国访问：

• I would be grateful if you could confirm whether you will be able to visit China in April. If you are able to,. please also advise what is the likely date of your arrival and how long you plan to stay

邀请专家做演讲嘉宾：

• We would appreciate it if you could be a keynote speaker at the conference. If possible, please also let us know your speech title and how much time you wish to have

3.积极友好的结尾

1）.表达期待

• I look forward to hearing from you

• We look forward to receiving your feedback

2）.邀请进一步沟通并提供帮助

• If you have any questions, please let me know and I shall be happy to answer them.

• I shall be happy to answer any questions you may have.

• If you need any further information, I shall be pleased to provide it.

• If you wish to speak on the phone, I can make myself available.

3）.感谢和祝愿 ：越往下越正式，越有距离感

• Thanks/ Many thanks/ Thank you very much for your help

Thank you in advance 不建议使用，有一种结束交流以后不会有交集的感觉

• Best/ All the Best/ Cheers

• Regards/ Best Regards/ Best Wishes

• Sincerely/ Your sincerely

4）.结尾的签名：手签名＋签名档

比较正式的场合通常同时会有手签名和签名档，如果删除其中之一的话尽量保留手签名，这样会更有温度。

小结：

一.让对方心里有所准备

• 从标题和开头就给出提示：“Need Your Support”

• 提前打招呼：“As discussed”

二. 清晰无误地表达你的请求

• 显而易见（Apparent）：在邮件尾部单独一段，或者使用小标题

• 明确具体（Specific）

    明确的行为：Could you please advise what possible steps we should take or who else we can speak to?

    明确的时间截点：It would be great if we could hear from you by Friday, April 15

    明确的理由：With your confirmation we will be able to reserve a seat for you

• 开放灵活（Flexible）：Ialso welcome any suggestions you may have

• 一步到位 （Complete）： We would appreciate it if you couldbe a keynote speaker at the conference. If you could, please also let us know the title of your speech and how much time you wish to have

三、积极友好地结尾

• 表达期待：Ilook forward to hearing from you

• 邀请进一步沟通并提供帮助：If you have any questions, I shall be happy to answer them

• 感谢、祝愿和签名

Thank you and best regards,

Jianbo

小结合集：英语商务邮件写作 - 简书 (jianshu.com)