How to Optimize WordPress with the Plerdy Plugin

Are you looking to optimize and maximize your conversions? Of course you are, and while there are many tools that can help you accomplish this, the Plerdy plugin is one of the best options you can choose in WordPress.

This plugin contains a variety of tools that can help you optimize your site for conversions. This includes several analytical tools that help you monitor traffic like a heat map to help you track user movement on your site.

It also comes with customizable Pop-Ups you can use to market to users. All of the data this plugin collects happens in real-time so you can always take an accurate look at how your website is performing at any given moment.

Today, I will demonstrate how to use the Plerdy plugin to optimize for conversions in WordPress.

This tutorial is for:
WordPress 6.6.1
Plugin: Plerdy v1.4.4

What Is Conversion Marketing?

Conversion marketing is a type of marketing that focuses on increasing the number of users that are paying customers.

For example, if you own an eCommerce site, the entire point is to sell products to your customer base. Naturally, if your traffic is increasing, but sales are failing to increase, there’s not much point.

As such, most eCommerce sites focus on conversion marketing to increase their total sales.

Now that said, not all conversions are sales-related. Even sites like blogs can use conversion marketing. Instead of making a sale, they are usually trying to grow their email subscriber list or getting users to interact with an affiliate link.

Perhaps a better way of describing it is that your marketing leads to a visitor taking a specific action on your site.

Warning Before You Start

While testing this plugin, my Wordfence security plugin blocked this tool from connecting with WordPress. In some cases, your web host may also block it from accessing your website. As such, you may need to whitelist the connection.

Since this is dependent on the tool you are using, or the web host you are using, I cannot demonstrate how to do this.

If the connection is blocked, you cannot use any of the features provided by this tool.

How to Use Plerdy to Optimize Your WordPress Site

The Plerdy plugin is like a Swiss army knife of tools for optimizing conversion in WordPress. It has a variety of radically different tools that users can take advantage of to track how users behave and what works best.

With that said, the plugin is not overly difficult to use, thus it is perfect for users at any skill level.

Step 1: Install Plerdy

Let’s start by clicking on Plugins and selecting the Add New option on the left-hand admin panel.

Search for Plerdy in the available search box. This will pull up additional plugins that you may find helpful.

Find the Plerdy plugin and click on the “Install Now” button and activate the plugin for use.

Step 2: Create A Plerdy Account

Upon installing Plerdy, you might notice that there are not many options for it, and that is because all that the plugin adds in WordPress is a field where you can enter a tracking code for Plerdy to monitor your website.

All of the magic happens on the Plerdy website, which means we need to start by creating an account.

While there is a paid plan for sites with more traffic that require processing more data, there is a forever free plan that we can use to test out the plugin.

Start off by visiting the Plerdy website and signing up for a new account.

The sign-up process is very straightforward. First, you will enter your email address, and the second thing you need to enter is the domain name of your site. After this, you will receive a tracking code for your website.

Copy the tracking code.

Return to WordPress. You now need to add the tracking code to the bottom of the footer.php file, but it should be above the

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