Why WordPress gets top marks for education

Education institutions need online platforms that can handle diverse needs without complicating their workflows. WordPress, the world’s most popular content management system (CMS), delivers exactly that. Whether it’s a small school looking for a simple website or a university managing thousands of users across multiple campuses, WordPress is flexible, scalable, and customizable for the education sector.

This article explores how WordPress supports schools, universities, and online learning providers with enterprise-level solutions. From enhancing online learning experiences to managing complex multisite networks, this is a high-level guide to what makes WordPress an essential tool for education.

Let’s dive in!

Why use WordPress for education?

Educational institutions require robust and adaptable digital platforms. WordPress stands out as a premier choice, offering the following standout attributes:

Customizability and scalability

WordPress’s flexibility allows institutions to create fully custom websites for their specific needs, whether it’s a simple site for a local school or a complex network for a multi-campus university. Its scalability ensures that as an institution grows, its website can expand to accommodate new requirements.

Notably, WordPress powers nearly 44% of all websites globally, including a significant number of educational sites. This means there’s a robust inventory of plugins, themes, and resources available for building educational sites with the CMS. You will never have to go it alone.

Cost-effectiveness

As an open-source platform, WordPress is free to use. Yes, you’ll need to pay for hosting, development, and other services if you require them. However, using an open-source platform eliminates a significant upfront expense.

This financial efficiency is particularly beneficial for schools and universities operating within tight budgets. The availability of free themes and plugins further contributes to cost savings.

A robust ecosystem

The extensive range of themes, plugins, and learning management tools available for WordPress helps educational institutions enhance what they offer and make the onsite experience more pleasant for people. Plugins like LearnPress and Tutor LMS saw a 50% increase in downloads in 2024, according to Acclaim Agency, so more and more educators are leaning on these tools to build out their websites.

Top use cases for WordPress in education

WordPress provides solutions to meet the unique needs of educational institutions of all kinds. From managing memberships to creating interactive learning experiences, the following use cases highlight how WordPress can serve as a versatile platform for schools, universities, and online learning providers:

Learning management systems (LMS)

Educational institutions are increasingly turning to WordPress to power their online courses and training programs. With a variety of LMS plugins available, WordPress enables the creation of dynamic, interactive learning environments that cater to both educators and students.

Permis Online, a leading online driving school in Belgium, shows how WordPress can transform learning experiences. Using WordPress alongside premium hosting from Kinsta, Permis Online provides interactive lessons and practice exams that help users prepare for driving tests.

Permis Online’s use of WordPress allows its site to scale effortlessly, ensuring smooth performance even during peak usage times. The platform’s customizability is helpful for delivering a personalized, user-friendly experience for learners, too.

When selecting an LMS plugin, consider features like course-building tools, student enrollment management, content dripping, and quiz support. Plugins like LearnDash, Lifter LMS, and Tutor LMS are popular choices that offer comprehensive solutions for creating and managing online courses.

Multisite networks

Educational institutions often oversee multiple departments, campuses, or programs, each requiring a distinct online presence. Managing these sites individually can be time-consuming and resource-intensive. WordPress’s multisite feature offers a convenient solution that helps those in the educational industry manage multiple websites from a single dashboard.

With multisite, administrators can efficiently oversee various sites, ensuring consistent branding and centralized updates across all platforms. This centralized management simplifies tasks like theme and plugin updates, changing user permissions, and content distribution. This is super beneficial for universities and school districts with many small sites to manage.

WordPress multisite may not suit every scenario, however. For institutions seeking alternatives, options like multiple single-site installations or other content management systems might be considered. Each alternative presents its own set of advantages and challenges, depending on the specific needs and technical expertise of the institution.

Effective management of a multisite network requires a reliable hosting solution first and foremost. Kinsta’s platform is optimized for WordPress multisite, offering features that enhance performance, security, and scalability. With Kinsta, educational institutions can ensure their network of sites operates smoothly and provides a pleasant experience for students, faculty, and visitors.

Virtual campus tours

First impressions are everything, and virtual campus tours are transforming how educational institutions attract prospective students. These interactive experiences showcase a school’s facilities, academic programs, and campus life. They offer a vivid sense of community to students and their families — even if they can’t visit in person.

With WordPress, creating a virtual campus tour is both accessible and impactful. Plugins like WP VR help schools craft immersive tours that include 360-degree views, video walkthroughs, and interactive elements like clickable hotspots for detailed information. These tools make it simple to highlight what makes a campus unique while providing a dynamic, user-friendly experience.

Virtual campus tours should be regarded as more than just a convenience. They serve as a critical engagement tool for educators. Offering a comprehensive glimpse into campus life in this way means schools can connect with students worldwide and make a lasting impression while doing so.

E-commerce for education

Educational institutions increasingly adopt e-commerce solutions to sell merchandise, tickets, course materials and even facilitate donations. WordPress, combined with WooCommerce, offers a powerful platform to manage these transactions efficiently.

For instance, Think Together, a nonprofit organization dedicated to afterschool education in California, relies on WordPress and WooCommerce to accept donations online. Integrating e-commerce capabilities in this way means providing an easier way for people to donate. The less friction in the system, the better fundraising efforts will go.

Beyond donations, WooCommerce helps educational institutions and those in the e-learning space to sell a variety of items directly through their websites. This includes online courses, ebooks, presentations, and other educational materials.

A lot of this is made possible by the wide range of plugins and extensions available for expanding WooCommerce’s features. These extensions can help you add things like course enrollment, payment systems, membership access, and digital downloads.

Plugins like Sensei Pro LMS, developed by Automattic, the company behind WooCommerce, provide comprehensive solutions for creating and selling online courses. It also integrates with WooCommerce, so managing course content, student enrollment, and payments is handled from within the WordPress environment.

AI for education

Artificial intelligence has brought new opportunities (and complications) to educational institutions looking to deliver learning experiences. Thankfully, WordPress continues to be updated and offers new ways to implement AI tools. It’s not all about image and text generation, though.

Through some level of AI integration, schools and universities can create personalized learning paths, automate administrative tasks, and provide real-time support to students. This stands to make education more accessible and engaging.

One of the most promising applications of AI in education is personalized learning. AI-powered tools analyze user behavior, learning preferences, and progress to deliver custom educational experiences. For example, an online course platform can recommend lessons or quizzes based on a student’s strengths and weaknesses. Over time, this approach can boost engagement and success rates. Similarly, membership sites can use AI to craft individualized learning paths that enhance member retention and satisfaction.

AI also supports corporate training initiatives by offering adaptive programs customized for specific roles and skill levels. This would be especially useful for those running professional development or certification courses through WordPress. This approach would allow employees to learn at their own pace while meeting organizational goals.

Another significant use of AI is in student support. Tools like ChatGPT can be integrated into WordPress through plugins like BetterDocs or AI Engine — or via custom APIs. These tools can provide:

• Automated study material suggestions
• Language support for multilingual students
• Real-time answers to student queries
• Grading and feedback automation

For example, a school could set up a chatbot powered by AI to help students navigate their coursework, answer common questions, or even recommend resources for where they’re currently at academically.

Membership sites for education

WordPress is great for building membership sites, too. The membership approach is an efficient way for educators to manage access to resources, content, and tools. From granting students access to course materials to creating alumni networks, membership features help streamline how people interact with educational platforms.

A WordPress membership site allows administrators to define access levels and control who can view specific content or features. This is especially useful in education, where schools or universities often need to differentiate access for students, faculty, departments, and even alumni. Membership capabilities create a unique experience for each user while keeping sensitive or premium resources secure.

You can also offer tiered access to resources within an educational membership site. For example, an educator can use WordPress membership tools to segment access based on course enrollment or subscription levels. Students might gain entry to specific course packs, study materials, or online discussion forums, while faculty could access administrative tools or private faculty content.

“Subscriptions” can extend beyond courses to include resources like:

• Access to internal articles, research papers, or blogs
• Different resource libraries based on student knowledge levels
• Alumni-specific networking platforms
• Premium workshops or certification programs

To build a membership site in WordPress, you can use plugins like Paid Memberships Pro, one of the most popular solutions for educational sites. Other noteworthy options include MemberPress, which integrates with popular LMS plugins, and Restrict Content Pro, which is lightweight and ideal for smaller institutions.

Depending on your needs, you might also explore WooCommerce Memberships, especially if you’re already using WooCommerce for course sales or donations.

Key features WordPress delivers for the education sector

WordPress offers many features that work well for those in the education sector. Things like advanced user management and secure data handling would be difficult to manage on your own — no matter the size of your business. Since these capabilities are included in WordPress (or easy to add-on), schools, universities, and online learning platforms can create dynamic, secure websites without getting into the technical weeds.

Here’s a quick look at some features WordPress brings to the table that would serve any education site well:

• Data privacy, security, and compliance
• Permissions hierarchy
• Theme selection
• Interactive functionality
• Hosting for performance and scalability
• Support for large-scale multisite networks
• Integrations and APIs

Data privacy, security, and compliance

Educational sites often handle a wealth of sensitive data, including student records, financial transactions, and staff information. Strong security and compliance measures, as you can imagine, are necessary.

Failing to protect this data or meet regulations like FERPA in the U.S. and GDPR in Europe can lead to serious consequences, from reputational damage to legal penalties. Fortunately, WordPress offers a range of tools and strategies to safeguard this information while maintaining compliance.

Secure hosting is a critical foundation for protecting data. Notably, Kinsta offers features educational institutions can make immediate use of, including server-level firewalls, proactive malware detection, and automated backups.

For example, Waseda University in Tokyo improved its data security by migrating to Kinsta’s managed WordPress hosting, which also simplified how they approached their ongoing site management with SSL enforcement and advanced monitoring tools.

Speaking of SSL certificates, they are another essential layer of education website security, encrypting data transmission between users and servers to prevent unauthorized access. Paired with regular updates to WordPress core, plugins, and themes, these measures help reduce vulnerabilities and ensure a secure online environment.

Security plugins like Wordfence or Sucuri, offer safeguards like firewalls, malware scanning, and login protection. Enforcing strong authentication practices, including strong passwords and two-factor authentication, further enhances security.

Permissions hierarchy

University websites often require a well-structured permissions hierarchy to manage the needs of everyone who might visit it or use it, like faculty, students, administrators, and IT staff. WordPress includes a built-in user role system that can be easily combined with plugins and customizations. Once set up, this makes it easy to assign and control access levels across any kind of educational environment, no matter how big or small.

By setting up a clear hierarchy, universities can ensure that users only access the resources and tools relevant to their roles. For example, students might have access to course materials and discussion forums, while faculty members can manage assignments and grades. Administrators may oversee website content, and IT staff can handle backend maintenance.

Using plugins like User Role Editor or Members, universities can define custom roles and fine-tune capabilities for each group. This approach simplifies day-to-day site operations and enhances security by minimizing unnecessary access to sensitive areas of the site.

A well-implemented permissions hierarchy ensures everyone who needs site access can collaborate well without putting security at risk.

Theme selection

Choosing the right WordPress theme matters a lot for universities that want to create an engaging and functional website. The theme you select sets the foundation for both aesthetics and user experience, so the decision matters.

When selecting a theme, universities should prioritize features like responsive design, fast loading speeds, and built-in support for educational tools like event calendars, course catalogs, and faculty directories. Themes made specifically for educational institutions often come with these features pre-integrated, saving time and effort during setup.

For example, many top-rated university themes offer custom page templates for admissions, alumni relations, and campus news, ensuring each section of the site meets its unique purpose. EduPress offers a solid example of this.

Look for a theme with stated compatibility with plugins for LMS tools or membership systems, too.

Interactive functionality

Having interactive features on your website can transform it into an engaging digital hub that meets the needs of prospective students, current enrollees, and faculty simultaneously. WordPress offers a wide range of plugins to help educational institutions add features beyond standard content delivery. The more interactive a site is — and the more user engagement it can generate — the better it will perform.

One of the most popular examples of this is adding campus tours. We’ve already talked about how you can do this using a VR plugin. But beyond virtual tours, universities can also use interactive tools like online surveys and student portals.

Plugins like BuddyPress can turn a standard WordPress site into an online community, which could work well when installed across a multisite network for use on multiple online course websites. This could also be used to build a social hub for alumni.

Hosting for performance and scalability

The hosting you pick is still another essential part of building a reliable educational website or network with WordPress. This decision will affect your website’s performance, reliability, and scalability. And that’s true whether managing high-traffic periods during enrollment or supporting multiple sites across departments.

Kinsta’s managed hosting for WordPress is an excellent example of hosting tailored for education. Design TLC, a client specializing in websites for schools and nonprofits, relies on Kinsta to deliver fast-loading, secure, and scalable sites.

With features like automatic scaling, built-in caching, and a global CDN, Kinsta ensures its clients’ websites can handle large volumes of traffic without compromising performance.

For universities and schools, premium hosting offers additional benefits, like advanced security measures, proactive monitoring, and dedicated customer support. These features reduce downtime and simplify website management. This way, educators and related businesses can focus on delivering exceptional educational experiences rather than the technical details.

Support for large-scale multisite networks

As we already pointed out, WordPress multisite allows administrators to manage multiple websites from a single dashboard.

Effectively managing a large-scale multisite network requires advanced tools and hosting that can handle such complex demands. Kinsta offers the user-friendly MyKinsta dashboard for configuring and managing a multisite installation. Plus, institutions can ensure their network of sites performs efficiently, even under heavy traffic.

For administrators seeking more control and efficiency, tools like WP-CLI can simplify multisite management tasks. It allows administrators to perform tasks like plugin installations, theme activations, and user management across the entire network through command-line operations. As you can imagine, this can speed up various backend processes.

Integrations and APIs

Educational institutions often rely on a variety of tools and systems to support their operations. /From learning management systems to enrollment platforms and analytics tools, there are many possible tools to choose from. WordPress’s flexibility makes it an excellent choice for integrating these third-party solutions into a single platform.

WordPress has extensive API capabilities, so schools and universities can connect external systems like student information systems (SIS) and payment gateways. For example, using REST API, institutions can synchronize data between WordPress and other platforms, student enrollment information, or course management, let’s say.

Plugins further simplify integrations by offering ready-made solutions for tools like Google Analytics, Salesforce, or even chatbots. Whether it’s embedding forms, enabling single sign-on (SSO) for secure access, or integrating e-commerce for accepting course payments, the possibilities are endless.

Summary

WordPress offers real flexibility and scalability for educational institutions. Having a platform like this beneath your school website (or network of sites) means you can make them more dynamic while meeting the diverse needs of students, faculty, and administrators.

Couple this with the right hosting and tools — like secure hosting from Kinsta, smart plugin choices, and a beautiful theme — and schools and universities can unlock the full potential of WordPress while maintaining performance, security, and compliance.

Kinsta’s features deliver what those in the educator sector need. From multisite support to proactive security measures, it’s an ideal partner for education-focused WordPress sites. Whether you’re managing a single campus or an extensive network, Kinsta ensures your website remains reliable, secure, and ready to scale.

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